Written by Zach Harper | 01 June 2009

Okay, there is a new Nike Ad Campaign and it is probably one of the most brilliant ideas that the ad wizards (not meant sarcastically at all) at the Swoosh company have ever had.

It's sort of reminiscent of the Mongoose campaign that tried to sell those basketball video games in which Kobe Bryant was the target of the Mongoose's harassment. But now, they're utilizing three of my favorite things in the world to sell whatever the hell they're trying to sell. The three brilliant ad components are infomercials, Michael Jordan and Charlie Murphy in a sketch comedy type of setting.

Perhaps, it's all meant to mock the Better Basketball videos. Perhaps, Charlie Murphy just needed work after a long layoff since the Chappelle Show was shut down. Whatever the deal is, I'm ecstatic to see where this ad campaign evolves and the direction that it heads in.

Enjoy Leroy Smith and his Get Your Basketball On videos: (thank you, Alana G)

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